Visa - Get P@id
To improve its brand relevance among 18-34 year-olds, Visa created a “social series”. Established content creators mentored up-and-coming creatives. It was hosted by Kareem Rahma of ‘SubwayTakes’.
The campaign kicked off with a music video. The concept was Kareem is flying through viral TikToks. I was contracted to do funny-weird motion graphics with an intentional “DIU” look.
The campaign was a finalist in the Shorty Awards.